IBM have conducted a Chief Marketing Officier (CMO) study where 1,734 CMOs spanning 19 industries and 64
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IBM CMO Study: Understand Individuals Not Just Markets
Submitted by Chris Hambly on 26 October 2011 - 2:56pmSocial Media as Business Tool
Submitted by Chris Hambly on 12 October 2011 - 3:30pmWe only have to digest recent statistics to understand that social networks and blogs continue to dominate t
In today’s marketplace a company can not simply rely on its reputation and word of mouth from satisfied customers to maintain its presence.
