social media in business
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Internet Marketing Training

Chris Hambly's picture
Submitted by Chris Hambly on 29 April 2010 - 4:45pm

You’ve got the latest computer and the best software. You even treated yourself to one of those fancy direct-line style headsets. You’ve built a flashy website with all the bells and whistles. You’re ready to sit back in your fuzzy slippers and watch the money roll in. You are on target to become the next internet sensation. So now what?

With the millions of people online everyday around the world you have the potential to reach a huge market for your product or service. But how will they reach you if you come up number 357,891 in a Google search? To get the results you want you still have to have training like any other job. The range of training available is almost as vast as the internet itself. One could take the easy route by purchasing any of the hundreds of books on the subject. There are seminars and webinars. There are professional services that offer one to one training. Some training is even geared toward specific industries, such as travel, real estate or entrepreneurs. In an effort to keep up with the changing technology, some colleges have added internet marketing as a certification program in their business schools. Whatever route you choose it will be essential to creating your niche on the net.
 
You can expect to get a clearer understanding of how search engine optimization can help to zero in on your target customer, how to integrate affiliate programs into your site, using social networking sites, blogs, and reviews to drive traffic, and other tools to maximize exposure with minimal effort.
 
If you’re just starting out it may be difficult to afford to take classes or to attend a £500 a day training course. There are endless free resources online to sift through. But be practical about it. Certainly avoid those sites that promise you’ll make millions in months. You must treat your online business the same as you would if you had a brick and mortar storefront. It would behoove you to get as much education about the most effective methodologies available in the ever changing online environment. The big pay off comes when visitors come to your site to actually buy your product or service and not just browse after viewing your welcome page with the lovely Flash imagery (which we would NOT recommend).

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