social media in business
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Internet Marketing Training Courses

Chris Hambly's picture
Submitted by Chris Hambly on 13 July 2010 - 1:42pm

As more and more businesses come to rely on the internet to reach a wider customer base they are often overwhelmed by the myriad of options available. For a small business owner this can be even more difficult because you may spend hours trying to maintain a website, continually update social networking pages, contribute to industry forums, and respond to customer feedback. This takes time away from you being able to run and grow your actual business. But it's not all bad, as the need for knowledgeable professionals has given rise to social media consultants. This is not someone who is merely internet savvy but has been educated in the use of internet marketing, social media (such as the use of social networking sites and blogging), corporate communications, and reputation management.

Although these are relatively uncharted waters in the information age, many universities in the UK and US have begun offering fully accredited standardised undergraduate and graduate programmes for the internet professional. These programs are available on campus and online and are usually housed within the business administration department. A student can expect to learn about search engine optimization, online branding, use of social media, viral marketing, web analytics, media buying, and building online strategies.

For those who are unable to make the time or financial commitment to attend university classes there are other options available. There are many non accredited opportunities available through online training courses that often offer similar college level coursework. To a lesser degree there are also day or weekend workshops.

With certification in hand an internet marketing professional has a number of employment opportunities. Public relations firms having seen the wave coming now have added departments for social media experts. For those more attuned to freelance work, one can provide training and workshops to businesses seeking to have in house support.

Education is the key to staying ahead of the curve in the internet age. The demand for trained professionals will only increase as the tools available change. Selecting the right training for you will enable you to bring your A game to an employer or client who just wants to be able to run his or her business and leave the “dirty” work to you.


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