social media in business
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Senior Account Manager - Social Media

Chris Hambly's picture
Submitted by Chris Hambly on 14 June 2010 - 3:42pm

I have a client that is seeking a social media guru with some heaving hitting chops and a decent amount of experience, see below for brief.

Job Details

As a Senior Account Manager at company Group you will take responsibility for the planning and execution of projects and campaigns within the Social Media practice.

You will demonstrate excellence in client and supplier management and have a strong, practical understanding of digital campaigns. A key aspect of your role is to continue to integrate Social Media across all client accounts and new business opportunities.

Key result areas


At this level you are wholly accountable for managing your projects’ budgets

Responsibility for liaison with current and new third party suppliers and agreement/management on budgets for bought in services, including

  • SEO and PPC - audits and campaigns
  • Web design - understanding of good design, layouts, functionality and usability for campaign microsites and corporate websites
  • Web development – knowledge of domain and hosting issues, plus key platforms (e.g. Wordpress, ExpressionEngine etc); understanding of how long things take and how much they should cost
  • Video – comfortable with basic video considerations, for example realistic budgets and timescales, understanding of editing and what makes a strong web video (inc. viral, promotional, interview etc)

Responsibility for ensuring campaign KPIs are on target and regularly reviewing KPIs with rest of team

Understanding of the profitability and over-servicing of your accounts

Ability to prepare (and continually update) programme budgets for clients using company fee calculator

Ability to create, use and interpret Excel spreadsheets confidently

Tight management of project estimates vs. actual spend

Ensuring that campaign KPIs are evaluated on an on-going basis for client review

Timely and accurate submission of you and your team’s timesheets

Thorough understanding of agency charge out rates, handling charge and the ability to articulate costs / fee structures

Proactively generate case studies of all projects with the ability to identify award entries and marketing opportunities

Team leadership

Your role is a key motivational one – you are leading your team by example, setting high standards and acting as a role model.

  • Rock solid management of accounts on a day-to-day basis, acting as your client’s first point of contact
  • Build strong and productive relationships with all members of staff
  • Proactively calling and chairing internal and external meetings to review progress and plans for future
  • Playing a pivotal role in the development of Account Manager, Senior Account Executives, Account Executives and Assistant Executives.  Their timely promotion will be proof of your excellence in coaching and developing our talent
  • Allocate responsibilities across your team according to their areas of strengths and weaknesses
  • Lead by example by delivering outstanding results
  • Maintain quality control over work produced by junior staff, checking all written material before it goes to clients, and seek the appropriate sign off where necessary
  • Coach junior members of your team including full explanations of activities/objectives to help them reach the goals of the business as well as their own personal goals
  • Total accountability for progress on projects – knowing you have senior management support when needed. You should be identifying and solving problems
  • Deal proactively with performance issues and give constructive feedback

Social Media Relations

Building and maintaining relationships with social media; this is at the core of the company offer.

  • Strong understanding of the similarities of, and differences between, traditional media and social media
  • Demonstrable ability to package and sell in ideas to social media
  • Quality control; filtering the work of the team before it leaves the agency
  • Excellence in writing and story angle development
  • Excellence in understanding of social media and a wish to constantly show the team ‘how great media relations is done
  • Alert to interesting opportunities in media and beyond as new developments to be hijacked/exploited on behalf of client
  • Regular, active liaison with social media (e.g. bloggers, twitterers and forum administrators) to pitch stories on behalf of clients
  • Forge and maintain a network of strong media contacts – and exploit these across the agency beyond your own client base

If you are interested, please post a comment with a link to your LinkedIn profile and your email, (I won't publish the comment, I'll just use it to notify me to take a look at you).